Website and SEO guides for small businesses
Your website should bring in calls. When it doesn’t, these short guides show you why and what to fix, each with a checklist for your own site.
9 articles on web designSee all articles
Service website copywriting: write for each customer
A homeowner, a property manager and a repeat client want different things from you. A site that talks to all of them the same way fits none of them.
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Small business website design: give every page one job
Every visitor arrives with one question. A good page answers it and shows them the next step; a page with everything on it leaves them wondering what to do.
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Website for small business: answer what customers ask
People search with questions, in their own words. A site that answers them plainly is the one they trust, and the one Google can match to the search.
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Website design for small business: make it easy to reach you
Most people find you on a phone. If the page is slow, hard to read or hides your number, they go back to the search results and try the next business.
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Website looks fine but not getting calls? Here's why
A site can look fine and still lose the people who land on it. They found you, looked, and called someone else, which is the most expensive place to lose a customer.
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Website redesign services: how to keep your place on Google
A new site can quietly lose the Google traffic the old one had, because the old page addresses stop working. Planned properly, a redesign keeps what ranks and improves the rest.
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Website redesign: know what it has to fix before you pay
A new look on top of the same problems gives you a nicer site that still doesn't bring calls. Write down what's actually wrong first, and judge the redesign against that.
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Website design for construction companies: what brings work
Most contractors look smaller online than they are: one page for every service, a bare list of cities, stock photos. A site that brings work shows each kind of job, where you do it, and proof that you do it well.
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Website maintenance services: what you're paying for
A website isn't finished at launch. Someone has to renew the domain, keep a backup, fix what breaks and keep your prices and hours current. Knowing who does each one saves the surprises.
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