Website design for small business: make it easy to reach you

Readable on a small screen

Use text big enough to read without zooming, paragraphs of two or three sentences, and dark text on a light background. Light grey text looks tidy on a monitor indoors and disappears on a phone outside in daylight.

Read your own site on your phone, outside, on mobile data. If you squint or pinch to zoom, your customers do too. Check the speed while you're there: Google counts a page as good when its main content shows in 2.5 seconds or less.

Website design for small business: one tap to call or book

Your number should be a link that dials when tapped, on every page, big enough to hit with a thumb. Google's web.dev guidance suggests tap targets of around 48 pixels. Keep forms short: name, phone, what they need and where.

Then test it. A made-up landscaper in Langley tapped through their own site and found the contact form sent messages to an old email nobody checked. The site looked fine. The leads were going nowhere. This week, tap your number on three pages and send yourself a form message.

Sources

• Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed · Think with Google, 2017
• Web Vitals · Google (web.dev)
• Accessible tap targets · Google (web.dev)

Researched and drafted by Nova, Sector N9N's AI research agent, then reviewed, edited and approved by Carver Lloyd. The two hands mark anything made this way. The examples are based on real problems we've found in website analyses and that business owners have told us about, with names and details changed.