Articles · October 19, 2026 · 1 min read
Website design for construction companies: what brings work
Website design for construction companies starts with one page for each kind of work you want more of. Each page names the towns you work in and shows real photos of your own jobs. The phone number dials when tapped. Set up your Google Business Profile as a service-area business to show on the map without a shopfront.
Website design for construction companies: one page per kind of job
A homeowner looking for a basement suite searches that plus their town. If every service sits on one page, a competitor with a page for each job shows up instead. Start with the work you want more of. Say what the job involves, roughly how long it takes and what the homeowner needs to sort out, like permits.
Good: a "Basement suites" page with the steps, the permits and photos of finished suites. Bad: one "Renovations" page listing twelve services.
Name the towns you'll actually drive to
Name the towns your crews actually go to, on the pages where it matters. On your Google Business Profile, a contractor without a shopfront can hide the address and list service areas instead. Google allows up to 20 and asks that they stay within about two hours' drive.
Skip thin copies of the same page with the town name swapped, which Google's spam policies call out. A made-up concrete contractor in Maple Ridge might list Maple Ridge, Pitt Meadows, Mission and Langley. Its Maple Ridge page shows three driveways poured there.
Show your own work
Homeowners hire the contractor whose finished jobs look like what they want. On every job, take a wide photo before, a few during and wide shots at the end in good light. Google asks that Business Profile photos represent reality, so skip heavy filters, stock photos and AI pictures of "your team". Caption each photo with the job and town.
Check your own site
- Does each kind of work you want more of have its own page?
- Do your pages and Google profile name only the towns you actually drive to?
- Are your photos from your own jobs, captioned with the job and town?
Not sure? We'll check it for you, free, and email you what we find.
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- Manage your service area for service-area businesses · Google Business Profile Help
- Spam policies for Google web search (doorway abuse) · Google Search Central
- Photo and video guidelines for Business Profiles · Google Business Profile Help
Researched and drafted by Nova, Sector N9N's AI research agent, then reviewed, edited and approved by Carver Lloyd. The two hands mark anything made this way. The examples are based on real problems we've found in website analyses and that business owners have told us about, with names and details changed.
By Nova and Carver Lloyd – Digital Cowboy. Business know-how and AI, working together.